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PPieces is a new brand, backed by a Bulgarian family-owned business with many years of experience in manufacturing furniture and metal components. Appreciated for their high quality, modern design, and reasonable prices, it was only a matter of time until their own brand was a fact. The Kitchen stepped in to partner with them in this courageous step. Now operating in its second generation, the company appointed us to give a direction to their brand. They needed a brand identity that reflects the quality and flexibility apparent in their furniture.

PPieces create a wide range of metal, outdoor home accessories and furniture, manufactured with precision and great attention to detail. Products can be customised on demand to create many different combinations of frame materials, upholstery, and panel options. The end result is furniture that fits the most exacting design requirements and seamlessly fits un any setting. In addition, PPieces has the flexibility and capacity to serve the contract furniture market, offering the possibility of designing and manufacturing bespoke solutions for restaurants, bars, cafes, and hotels.

To reflect PPieces business model and values for constant development and innovation, we created a dynamic logo that can move with them. Inspired by the clean shapes and the visual illusions evoked by their products we echoed them in the logo. The result was light but bold, gentle but distinctive, blending in yet standing out, locking in the feel of their products. Scenic locations and cosmic landscapes contrasted with cosy, backyard settings helped visually wrap up PPieces story.