A new star is born! Or should we say a new space shuttle aiming for the stars?
‘Rocket Food’ is an exciting new brand that offers scrumptious, quality vegan meals on the go. The range is comprised of salads, soups & beverages so good you love them to the moon and back. We are proud to have been part of this important space program from the start, developing Rocket Food’s full branding, language, and signature packaging.
Visually, we aimed to evoke the feel of no-fuss, healthy eating with clearly communicated product qualities. To target the right audience, the products needed to show their innovative nature while maintaining a familiar, friendly look on the shelf. A bold logo mark was chosen to help customers spot and identify the products fast, then start recognizing the logo mark as a symbol of high quality. Communication was supported with catchy phrases to once again reinforce the message that such an ‘out of this world’ taste is actually not out of reach.
The feedback was very positive and immediately after their drop, all products were listed in one of the top national supermarkets chains. The gastronautic journey continues…