“Why Digital?” is a question we used to ask our clueless selves before we met the pros in the game. Why Digital is a digital marketing agency that specialises in tailor made digital strategies, their monitoring and of course superb results. Now we know, Digital is vital! Businesses can greatly benefit from the right digital strategy and from analysing the right metrics.
Why Digital needed a strong identity that speaks of their competence, a personality that would truly match their mission and differentiate them from other agencies. We approached this project in a classical way but with a twist. It was important for the identity to communicate the trustworthiness, expertise and results. We created a scalable, clean logo inspired by the distinctive name.
The colour palette was inspired by the corporate blue colors but amplified to a completely new level. We chose a very distinctive, but also soothing and almost magical type of blue. The idea behind it – a Why Digital client doen’t need to know everything, he can leave the magic to the magicians at their office. The Why Digital blue became a signature company colour for all types of communication purposes.